#LoveLocal promotes retail, dining and attractions

Published on March 02, 2021

graphic that says love local

Visit Fort Worth has launched a month-long campaign to encourage residents to #LoveLocal by supporting local businesses, restaurants and community nonprofits.

Last month’s historic winter storm left thousands without power, clean water and basic necessities, a further setback to the hospitality industry that was already hard hit by COVID-19. Mandatory closures increased the strain many Fort Worth business owners already felt because of pandemic restrictions in place since March 2020. The campaign encourages those who are able to put dollars and time back into the community by dining out, shopping small, donating or volunteering.

Supporting partners for the campaign include the City of Fort Worth, the Fort Worth Chamber of Commerce, the United Way of Tarrant County, the Fort Worth Metropolitan Black Chamber of Commerce, the Fort Worth Hispanic Chamber of Commerce, Fort Worth Now and Downtown Fort Worth Inc.

“Tourism is built on the strength of our local community, especially small business. We want to remind our fellow residents the impact they make when they share their resources with others,” said Mitch Whitten, executive vice president of marketing and strategy for Visit Fort Worth.

The Love Local campaign will include social media and advertising on local radio, magazines and websites. Visit Fort Worth is sharing customizable graphics that local businesses and partner organizations can use to support the campaign.

Learn more and get involved.