Fort Worth, partners launch digital recycling tool
Published on March 18, 2021
Today, in honor of Global Recycling Day, the Recycling Partnership launched Communities for Recycling, an innovative initiative to provide Fort Worth residents with real-time, personalized and hyperlocal recycling information through Facebook’s Messenger experience.
Fort Worth is one of two cities selected to pilot the program. The initiative is the result of a collaboration between the City of Fort Worth, the Recycling Partnership, Facebook and consumer packaged goods brands like PepsiCo.
Communities for Recycling is a national initiative to help individuals have an impact at the local level when taking on recycling as a global challenge. Through a program in Facebook Messenger, people in Atlanta and Fort Worth can find out how to recycle common items like plastic bottles, cardboard and metal. Users can also learn about the recyclability of less commonly recyclable items like yogurt cups, pizza boxes and egg cartons by typing questions into the Messenger experience to get real-time recycling guidance for their location.
The digital tool is now available to Fort Worth Facebook and Instagram users in both English and Spanish. Residents can send a message on the Communities for Recycling page on Facebook or Instagram.
“Communities like Fort Worth realize that social media is a progressively important communication tool to connect with new audiences for specific programs such as recycling,” said Robert Smouse, assistant director of Code Compliance-Solid Waste Services. “Fort Worth is proud to be one of the pilot cities chosen to share this personalized, hyperlocal recycling information to our residents. Recycling and waste minimization are important issues in our city. In order to reach the largest audience possible, who better to do that with than Facebook.”
View a brief video to learn more.
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