Economic Development

Effective Marketing Planning for Start-Ups and Small Businesses

Any small business owner who has been curious about marketing and gaining some professional insight should consider attending this workshop.

We will cover:

What is marketing?
Progressing from more than an idea
Market segmentation and positioning
Business viability
Defining your target audience
Competition analysis
Market channel planning: Mass media and direct media channels

Presenter:

Presented by Dennis Koshy. He is a certified SCORE mentor and volunteer. He has over two decades of experience in Marketing, Consulting, Advertising and Consumer Insights in multinational organizations. He has worked across verticals like CPG, Fashion and Lifestyle, Food and Beverages, Aviation, Information Technology, Alcohol, Banking and Retail. He was a Vice President and Branch Head at Foote, Cone & Belding, and Vice President with Wunderman Thompson, formerly J Walter Thompson. He currently runs his own consulting practice.